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KNOWLEDGE
Each industry has unique challenges, which is where opportunity lies for consultants. Being able to provide answers to tough questions in the industry isn’t easy but it does guarantee success.
Find ways to exploit knowledge gaps
DANY HURTADO
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The proposal you create to win a client should be based on your previous results. To win their business, show them how you have helped solve a problem similar to the one they’re facing.
Sell your results, not your services
DANY HURTADO
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Keeping your cash flow organized and orderly might sound simple enough, but a small slipup can lead to a major headache. By learning how to manage your invoices effectively, you can decrease the risk of error and improve your business cash flow.
Stay organized
DANY HURTADO
Most forward thinking companies are familiar with the benefits of blogging. If you’re tired of being overlooked online; if you’re seeking a fresh way to share ideas and have your voice heard, get involved with corporate blogging. You can write the content yourself and/or involve employees to regularly contribute. Many companies hire outside writers to provide content. Sometimes it’s good to have someone else handle certain tasks. Caution: Be sure to concentrate on high quality content in your blog. Purely promotional text will drive readers away, while insightful, entertaining and educational content will attract them.
Start a Blog
DANY HURTADO
Each client has a unique story, and it’s important for you to invest in the entire landscape. Let the client’s challenges motivate you rather than the money being offered to solve them.
Focus on your clients, not the cash
DANY HURTADO
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The value you add to your client’s business is the ultimate measure of success. Be sure to constantly check in on the work you’re doing and be sure it is unique among competing consultants in the industry.
Constantly question your value proposition
DANY HURTADO
While some may argue that a company’s main responsibility is to take care of its core stakeholders such as customers, employees and owners, experts believe that businesses should give back to society as well. DHC programs help businesses stay in customers’ minds, improve goodwill, and often bring in more revenue.
Embrace Corporate Social Responsibility
DANY HURTADO
Can you guarantee next-day delivery? Are you confident enough in your product or service to stand behind it 100%? If so, guarantee it. Adding this type of assurance to your marketing message shows customers and prospects that you truly care about their satisfaction. Here’s the only thing you need to remember: you must back up your guarantee if and when the time comes.
Offer a Guarantee
DANY HURTADO
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